If you regularly create digital products or whether you are just starting out, you probably know that building a successful digital product goes hand in hand with loyal user acquisition. Ultimately, you want them to invest in your product and thus be a source of income. Think about Slack, Spotify, Gmail, or Netflix. Do you… read more
The design process is not a rigid frame that always looks the same. By adapting it to the needs of specific projects, you can achieve the best results. A UX designer is the person who can help you with this. Before starting, it’s imperative to consider how to arrange all the work to achieve your… read more
It seems like everyone is talking about UX consulting nowadays. And no wonder, because it’s not just another buzzword in the IT world. It is essential to consider users and their needs when creating a product. That approach can decide whether your service or product will ultimately prove successful. At the very beginning, it is… read more
It’s often said that great UX design is invisible because users tend to pay attention to design only when it makes their lives more difficult. However, behind every sleek product design that sparks joy and happiness in its users is a multitude of design decisions, each just as important as the other. For example, the… read more
Voice user interfaces (VUIs) are quickly becoming an integral part of our daily lives, and they are a major UI/UX design trend in 2018. Used in smartphones, smart home devices, and a whole range of other products, VUIs are changing how we interact with technology, enabling new user experiences that drive growth. What is a… read more
UI/UX design has come a long way since Don Norman, the current Director of the Design Lab at the University of California, first coined the term “user experience design” more than 25 years ago. Today, the demand for UI/UX designers is at its all-time high, and companies that invest in great design are known to… read more
User experience (UX) consists of two aspects – users and experience. The goal is to improve the usability of a product, to provide users with the best possible experience, which will, in turn, create trust and drive users to reuse the products or services. When designing a product, you must keep in mind that the… read more
As with more and more popular concepts such as user experience, user research, usability testing, there are also other less familiar ones: Information Architecture (IA). What is the difference between them? Information architecture is the art of organization of information on a website, mobile or web application, so using it the web site will be… read more
You often hear terms like sketch, wireframe, mockup, and prototype when working with web development company, but do you really understand what these terms mean? Would you know when to use a wireframe or when to go with a prototype? Let’s begin with the reasons why you should start with a sketch, wireframe, mockup or… read more
When it comes to mobile app prototyping or building your first MVP, you might not know how to get the job done, especially as a non-designer without proper software, or support of a digital product development company to prototype an app. Prototyping isn’t so hard, especially if you follow best practices and toolset adjusted to your skills…. read more
