MAGAZINE SUBSCRIPTION WEB APP
How National Geographic improved their application’s time-to-market by 450%
The story of the world’s best travel magazine that built a subscription management platform for 6+ million travelers in a fraction of estimated time.
Overview
National Geographic has been telling travel stories since 1888.
Through print and digital, every year they take more than 6 million people on a journey to discover amazing places and experience the power of nature.
Our goal was to make that journey even more accessible.
It was a game-changing experience for National Geographic to work with Brainhub in a truly lean approach.
Challenge
Reinvent a subscription management system for over 6 million users. Connect the new interface with a custom-made ERP platform.
Solution
Completely reinvented magazine subscription system, optimized for funnel conversions.
National Geographic x Brainhub in numbers
QUICKER software delivery
FASTER application
REVENUE growth (1 month after launch)
NEW USERS (1 month after launch)
It was a game-changing experience for National Geographic to work with Brainhub in a truly lean approach.
Process
Identifing value
Based on both business and technical factors, we decided to scrap the legacy system and start with a blank sheet.
This allowed us to completely reinvent the subscription sales process, including the interface and the backend.
We picked a scalable tech stack tailored to the product:
And sought the ideal way to sell the product.
Designing interfaces
Following the research, we designed a new modern and user-friendly interface.
Development & integration with the platform
We created a separate service that provided the new interface and served as an intermediary between the user and the old platform.
National Geographic’s mission is dear to us at Brainhub. We’re proud we could help spread it to even more people around the world.
Reception
The new reinvented magazine subscription system, optimized for funnel conversions, has been embraced by the users. In just one month after the release National Geographic saw its first business results:
New users (1 month after launch)
Revenue growth (1 month after launch)