Brainhub: → Full Cycle Digital Product Development

Why is Digital Product Development crucial in a modern-day business?

Many digital products fail. There are many reasons why this is: inaccurate gathering of requirements, lack of business focus, or an unaligned team. Your product needs to find loyal users and grow with the needs of your customers. For this purpose, you need an engaged team who takes ownership and from top to bottom has direct influence on the digital product development direction.

By understanding and caring for all stages of the product development process, we deliver solutions that solve a genuine problem.

Our product design and software development consultants will help you in evaluating your idea through reliable Gather Information Tactics, designing your product, fitting a future-proof tech stack and finally testing it with users, so you can be sure that is ready to launch.

We have built over 60+ digital products for well-funded startups and Fortune 500 companies around the world. Our mission is to help every business we cooperate with succeed in the long run. By being reasonable product craftsmen, we're able to avoid surprises and focus on the quality of the software we deliver.

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What are the pros of digital product development?

Scalability

You can build a scalable product from scratch, based on your big idea.

Quality

You can be sure that your product is improved upon at every stage of developing.

Ready to launch

You have a market-fit product that is ready for testing by first real-users.

What can we do for you in terms of digital product development?

Workshops help figure out user needs and business goals on a different level, and understand the strong and weak points of the system or app. It is excellent for people who start to build their product from scratch, develop new features, or want to redesign an existing solution.

Start from workshops

The prototype phase is for people who want to visualize and test their business concept quickly and within a low budget before they build a full version of the product. It is the first attempt to introduce UI and UX visually. It helps to get feedback from early adopters or to pitch a visualized idea to investors.

Check benefits of prototyping

MVP is for people who are looking for a time and cost-effective way to validate their business idea, build a new digital product, or add a new feature to an existing product. It is also a fast way to get feedback from first users and revalidate ideas or make necessary improvements.

Estimate your project

We are aware that "no market" need is the main reason for failing startups. Product Market-Fit is a necessary part of developing scalable products. It allows companies to focus on building a quality solution that responds to market needs. We use a lean approach so we can quickly test, learn, and make changes in the development phase.

Scaling is about ensuring that the product is robust enough to exist and prosper in that market. We support our clients in continually improving their products by refactoring out of date code, adding new features, and adjusting the product to present expectations.

We support our clients in enhancing an existing solution and keeping their infrastructure up to date. We also minimize bug presence in the delivered solutions. Quality assurance, automated tests, test-driven development, and peer code review are essential parts of the digital product development process.

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What are the steps in digital product development

Strategy

Once we start cooperation with a client, more than anything else, we focus on what, how, and whether to build together.

This phase helps us make sure the product is feasible and create a prioritized roadmap of outcome-based goals that contribute to a product vision.

Discovery phase

During this phase, we want to work together as one team to find the best ideas on how to reach the desired goals. Creating innovative software is a very complex mission.

And the uncertainty is high. To address this problem, every idea can be stated as a hypothesis and, using Lean Startup’s “Build, Measure, Learn” loop, either accepted or declined. We want to be sure that the features we build, solve real customers’ problems.

Delivery phase

This phase is probably the most exciting for our clients as they see how their product is being created.

First, we design and compose requirements for developers. Then we design the system and build the most critical business features. Finally, we do more tests to be sure that the product is as perfect as possible. We also help clients to adapt to a constantly changing environment and customer needs by developing new features, refactoring old ones, and caring about user experience and product growth.