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GOKONG
Personal finance coach in your pocket. A fintech startup acquired by a Swiss banking leader.

Overview

GOKONG is a personal finance coach in your pocket.

It allows you to monitor your finances the same way you manage your health with apps like Apple Health or Fitbit.

Our goal was to deliver on the promise.

BUSINESS ANALYSIS
UX/UI DESIGN
MOBILE APP DEVELOPMENT

Challenge

Build a scalable mobile app from the ground up.
Import and aggregate data from multiple 3rd party sources. After breaking it down to pieces, there were 3 key process components:
Research and planning

Research and planning

Develop solutions that allow us to support users in controlling their finances.

Creative idea generation

Creative idea generation

Design and develop a system that would combine financial accounts into one.

Development

Development

Build a complete product that is intuitive and simple to use.

WIREFRAMES ON PAPER - DISCOVERY PHASE

Solution

Close collaboration & development efficiency.
We were hired to support the design and development processes, and to build a mobile app from scratch.
Our approach in these cases is always the same:
be right next to our client
stay focused
commit to the project like it was ours
Scalable tech stack
reactjstypescriptnodejs
Top class team extension and team augmentation
We have fully immersed ourselves into the GOKONG team and worked towards a common vision. We worked on a Scrum-based approach. JIRA was used for tracking assignments, and Slack for our daily communication.
Co-creation of the product concept
We had a real impact on the product's vision and direction. We advised GOKONG to the best of our ability, using our extensive experience in creating products from scratch.
quotation
We find the design to be of the highest quality, in large part, thanks to the Brainhub designer.
Alex Semenets
CTO OF GOKONG
Creating a functional project
We designed user flows, product prototypes, wireframes, and information architecture to achieve great user experience.
Testing with the users
In the UX design phase, we created user interfaces, mockups, and prototypes to deliver information architecture, user flows, and both functional and visual mobile app interfaces projects.
Design
In the UX design phase, we created user interfaces, mockups, and prototypes to deliver information architecture, user flows, and both functional and visual mobile app interfaces projects.
Front-end Development
Our React Native experts successfully developed the front end application according to the design specifications.
Product Life Cycle
After release, we monitored how the product was adapting to the market. We did a user traffic analysis to look for potential improvements.

Outcome

High-performance mobile app to manage your financial health.
title
Finance coach
Like a personal coach, the app tells you what to do to stay financially fit and how to maintain a healthy amount of expenses.
title
Budgeting
You can monitor your expenses and check if they are as planned. The app will suggest a budget to keep and show how you can adjust expenses correctly.
title
All accounts in one place
The app gives you an overview on your entire financial life. Your expenses can be compared to other household spending patterns to give you the best recommendations on effective budget planning.

Summary

It was one of the projects we are the most proud of.
And one of the most successful commercially too - a Swiss banking leader decided to acquire GOKONG five months after we launched the app.
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