Overview
National Geographic has been telling travel stories since 1888.
Through print and digital, every year they take more than 6 million people on a journey to discover amazing places and experience the power of nature.
Our goal was to make that journey even more accessible.
UX/UI DESIGN
WEB APP DEVELOPMENT
It was a game-changing experience for National Geographic to work with Brainhub in a truly lean approach.
Luke Glombicki
NATIONAL GEOGRAPHIC
Challenge
Reinvent a subscription management system for over 6 million users.
Connect the new interface with a custom-made ERP platform.
Solution
Lean approach & swift delivery process.
We decided to scrap the current system and start with a blank sheet. We completely reinvented the subscription sales process, including both the interface and the backend.
Scalable tech stack
Identify value
We indicated the top-down approach (i.e. when users start with the print, then all the other details) and sought the ideal way to sell the product.
Design interfaces
Following the research, we design a new interface.
We built a completely new customer experience by reinventing the magazine subscription system for National Geographic clients.
Luke Glombicki
NATIONAL GEOGRAPHIC
Integrate with the custom-made platform
We created a separate service that provided the new interface and served as an intermediary between the user and the old platform.
Outcome
Completely reinvented magazine subscription system, optimized for funnel conversions.
Summary
Enough talking, let’s look at the numbers.
We’re quite happy with the results, to be honest.
+200%
Browsing speed
+21%
Paying users
+30%
MRR growth
-80%
Software delivery time
I personally love National Geographic and their work, so this project was special for me. I am so glad we have contributed to spreading their mission to even more people around the world.
Leszek Knoll
CEO OF BRAINHUB
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