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NATIONAL GEOGRAPHIC
The word’s best travel magazine serving inspiration to over 6 milion travellers every year.

Overview

National Geographic has been telling travel stories since 1888.

Through print and digital, every year they take more than 6 million people on a journey to discover amazing places and experience the power of nature.

Our goal was to make that journey even more accessible.

UX/UI DESIGN
WEB APP DEVELOPMENT

Challenge

Reinvent a subscription management system for over 6 million users.
Connect the new interface with a custom-made ERP platform.
painters

Solution

Lean approach & swift delivery process.
We decided to scrap the current system and start with a blank sheet. We completely reinvented the subscription sales process, including both the interface and the backend.
Scalable tech stack
nodejsreactjs
Identify value
We indicated the top-down approach (i.e. when users start with the print, then all the other details) and sought the ideal way to sell the product.
Design interfaces
Following the research, we design a new interface.
quotation
We built a completely new customer experience by reinventing the magazine subscription system for National Geographic clients.
Luke Glombicki
NATIONAL GEOGRAPHIC
Integrate with the custom-made platform
We created a separate service that provided the new interface and served as an intermediary between the user and the old platform.

Outcome

Completely reinvented magazine subscription system, optimized for funnel conversions.

Summary

Enough talking, let’s look at the numbers.
We’re quite happy with the results, to be honest.
+200%
Browsing speed
+21%
Paying users
+30%
MRR growth
-80%
Software delivery time
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