National Geographic has been telling travel stories since 1888.
Through print and digital, every year they take more than 6 million people on a journey to discover amazing places and experience the power of nature.
Our goal was to make that journey even more accessible.
WEB APP DEVELOPMENT
It was a game-changing experience for National Geographic to work with Brainhub in a truly lean approach.
Reinvent a subscription management system for over 6 million users.
Connect the new interface with a custom-made ERP platform.
Lean approach & swift delivery process.
We decided to scrap the current system and start with a blank sheet. We completely reinvented the subscription sales process, including both the interface and the backend.
Scalable tech stack
We indicated the top-down approach (i.e. when users start with the print, then all the other details) and sought the ideal way to sell the product.
Following the research, we design a new interface.
We built a completely new customer experience by reinventing the magazine subscription system for National Geographic clients.
Integrate with the custom-made platform
We created a separate service that provided the new interface and served as an intermediary between the user and the old platform.
Completely reinvented magazine subscription system, optimized for funnel conversions.
Enough talking, let’s look at the numbers.
We’re quite happy with the results, to be honest.
Software delivery time
CEO OF BRAINHUB
I personally love National Geographic and their work, so this project was special for me. I am so glad we have contributed to spreading their mission to even more people around the world.
SEE THE NEXT PROJECT
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