Over the last decade, Leszek has developed several successful businesses, among them a software development agency that supports Fortune 500 companies. With the challenges a growing business brings, he observed that stepping out of a tech role into a leadership one brings the need for a different approach. As a host of the Better Tech Leadership podcast, Leszek is focused on bridging the gap between tech and people skills.
Valentin Gönczy is the CPO and Co-Founder of Cloover, a Climate FinTech startup aimed at connecting one billion people to renewable energy. Passionate about startups and disrupting traditional services, Valentin has honed his problem-solving, decision-making, and analytical skills through various entrepreneurial ventures. Prior to Cloover, he served as a Junior Associate at Lenz & Staehelin and Compliance Officer at Pictet Group. Valentin also co-founded infinight, a successful nightlife app, and Geneva Blue, a blue wine production company. His innovative spirit and leadership drive his mission to create a sustainable future.
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My name's Leszek, and I will be talking to Valentin Gönczy about transition from traditional
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traditional careers to tech start ups and renewable energy adoption.
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Can you provide a brief overview of your career path leading up to your current role as a CPO
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and a cofounder of Cloover?
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Yeah. Sure. Thanks, thanks for being here.
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My background is pretty weird, I would say, because I actually studied law school, in Geneva and in the UK.
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Then I passed the bar in Geneva.
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I worked as a lawyer in a business law firm in in Geneva, 1 of the biggest 1 of, of Switzerland.
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And I also spent some time in a private bank doing a bit more of, compliance and banking law.
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So it was very far away from being, like, in a high growth start up.
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But in 2, 000 16, I decided to to launch my first software company. It was called Infinite.
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It was, some kind of TripAdvisor for nightlife.
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So you could, like, download the mobile app and then you could see, like, what's happening around
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you, book tickets and stuff like that.
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And we also had, another part of the business, which was, some kind of b to b SaaS for the the
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nightlife venues, so the bars, the clubs.
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They could, you know, manage their tables, sell tickets online, and so
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on. How did it work out, by the way.
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I mean, we had a great traction.
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We had more than 100 ks monthly active users on the mobile app.
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We sold more than 1, 000, 000 tickets.
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It was mostly on, in the French speaking part of Switzerland, Geneva and Lausanne, and we also expanded to Paris.
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But in 2020, COVID hit.
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And, I have to say we pulled the plug.
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And I think it was a good choice because, it's, you know, it did, it was for 2 years then that
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it was no nightlife or nothing.
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But it was a great experience for me.
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This is really where I kind of, like, learned how to to develop a bit to code.
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I I developed the the web platform myself.
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My cofounder took took, the lead on the on the mobile part, and it was, yeah, such a great experience to learn a lot.
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After Infinites in this first journey, I decided to work again in the the more, like, traditional, legal, industry.
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And then in 2000 so 2 year a bit more than 2 2 2 years ago in 2020 2, I decided I wanted to launch something else. I'm still young.
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I'm thinking I want to do, something cool again before, like, dying as a lawyer.
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So I decided I would launch, another project that I had in mind was called Iraq.
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The idea was to kind of democratize real estate investment, making it possible for everyone
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to invest in real estate from $10 in 10 minutes.
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That was the, like, the promise. Right?
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So I started working on that, building the MVP.
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We actually financed a first building with the community we had.
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But along the way, I met my founder, Jodock, which was already working on the idea of Cloover.
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And he kind of really hooked me with, like, the potential of Kruger and what we could do together.
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It was a great match in terms of, like, percent personality and skills.
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So, yeah, I decided that it very opportunistically, I decided that I liked the Clover ID and
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the Clover Vision more, and I just decided to to drop Brock to cofound Kluver.
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So I'm currently, sitting as a chief product officer at Kluver, making sure we can build a great
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product for for what we're going to do, which is to connect 1, 000, 000, 000 people to renewable energy.
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Do your lawyer background sometimes come come in handy with your work, like, at Kluber?
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Yeah. I mean, yeah. For sure. For sure.
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At Cloover, I'm I'm Gönczy tell more about what we do, but we we we have heavy regulation around us and so on.
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So it's it's quite useful to have this background.
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But also just in my day to day, I think it brought me, kind of a unique skill set of being very
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I think if you if you're a lawyer, it needs to be very, like, squared and like, you know, like
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follow the proceedings and so on.
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And it can be very boring, but if you apply these skills to something else like product development,
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it can bring you, like, a very A structured approach of things. Exactly.
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So I think I'm kind of very good at, like, just executing stuff, like, because I learned how to do that.
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Let's get into, the concept of Cloover.
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I'm really interested in that.
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I obviously researched it before.
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But, can you describe what core problem does Cloover aim to solve, and what are the primary
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services and solutions you guys offer?
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For, the core business of Cloover is to offer, embedded financing options to renewable energy installers.
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So the idea and, like, what we, like, we saw in the market is that now the mass market is coming to renewable energy, right?
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So in the 1st 20 years, in Europe, it was more like the tech savvy or the people very interested into the topic.
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And now we're seeing that it's gonna be, like, every house of, you know, Europe at some point.
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And we say it's Mars Market means this financing, right, because not not everyone will Can I borrow it?
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Yeah. 30 ks, 40 ks, 50 ks sometimes to to to buy like solar panels and the battery that comes with it.
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And in terms of financing, of course, you have your bank, right, you can go to see your bank,
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but we just realized that it was, like, not, sufficient, right?
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There is no embedded process.
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So, basically, the the the installer will tell the customer, oh, yeah.
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Please go take a loan with your bank.
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It would take 3 weeks.
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It would need to fill a lot of paperwork.
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The bank will do some, like, back and forth.
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And at the end of the day, maybe the customer will churn. Right?
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Because he will say, oh, it's too complex. I'll just drop.
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And that's brand roof which doesn't have solar panels.
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No specific, like, type of financing for that kind of ventures. I know. Yeah. Exactly. Exactly.
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So we decided that what was needed was to offer the installers like, yeah, embedded financing
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options directly into their sales channel.
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So the idea is that with Cloover, if you're sold by an installers, you're gonna see a customer.
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The customer doesn't want to pay cash.
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In 1 click, you can get access to a monthly payment instead of putting everything.
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So, basically, you get access to renewable energy savings from day 1 without, like, investing or risking anything.
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Where are you currently operating?
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Where where you can actually, you know, get those solar cells?
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So currently, we're in 4 different markets, Sweden, Germany, Netherlands, and Switzerland.
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So that's sort of the 4 markets.
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But our core market is definitely Germany, which is the biggest 1, which is also the ones with
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the more, like, headwinds, I would say, with, you know, government pushing a lot for the energy transition.
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They are very dependent of the Russian gas, and they try to now also they switched off all the nuclear plants.
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So they really need to to go into that direction.
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Is it challenging? I mean, do you recall on the sort of compliance or regulatory front to operate in those different markets.
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I mean, I think, like, the, you know, the renewable energy might be regulated differently across
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different countries, even in Europe in Europe or EU.
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And, but also financing is a is a is a might be a challenge?
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III can only assume, but I'd like to hear your thoughts on that.
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Yeah, no, definitely. I think there's 2 tricky parts on that.
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There is the first, the proper regulation, and this is more linked to the financing part of
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the business than the renewable energy.
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Because if you if you say financing, you say regulation. Right?
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And in every country, it's different.
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Of course, it's somehow harmonized in Europe, but still, you need to apply for different stuff.
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And so the idea for us is to try to be, not regulated as much as possible.
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But, of course, we have always some things we need to comply with.
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And that's a big challenge because every time we enter a market, we need to do, like, legal
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doing a legal analysis with law firms and so on.
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And then I would say the tricky part, like, related to renewable energy across market is more the, the subsidy part.
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Because every government is, like, giving you subsidies for for renewable energy, but it's completely
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different from 1 place to another 1. Right?
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Give you an an example.
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In, in Germany, it's very straightforward.
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It's like you get 0% VAT on your purchase.
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But in Sweden, for example, it's a tax deduction.
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All countries have their different, like, secret recipe, and that makes, like, very different
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very difficult to to build a product which is, like, you know, working across all lines. Mhmm.
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Can you provide an update on the, you know, current state of the of the business?
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You we've talked about a little bit about the markets, but, like, how do you consider your stage of the business?
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Meaning, do you consider you have already reached some kind of product market fit and it's now
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becoming a sort of scaling oriented company?
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How do you see that?
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Yeah. I mean, it's it's great timing that we record this podcast today because 2 days ago, we
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just announced our our seed realm.
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So we raised the perhaps. Yeah.
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We raised 114, 000, 000, in in funding, led by lower carbon capital, USBC.
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And also Can you repeat the number? It's 114. Nice. Yeah.
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But it was a a mix of debt and equity. Right?
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So we have some debt to finance the asset, and we have some equity to, you know, to to to grow.
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But it was a great achievement because we brought we brought in a USBC, right, lower carbon,
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which is the the fund, created by Chris Sakat, a famous investor.
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So it's it's a big, you know, it's a big sign to the market, and it will allow us to to grow.
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In terms of of where we stand today, I think we're not yet to the product market fit.
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I think we now see that there is something.
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We're onto something and we have traction.
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But I think we now need to, like, improve the conversion rates and, like, having maybe a more
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like a sales playbook, right, to kind of, like, being being able to scale to the next dimension,
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which is what we want to do in the next 18 months.
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But, yeah, I mean, we're also seeing that, we have more to do because basically what we offer
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now to the installers is embedded financing options.
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They're all happy to to take it. They really love it.
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But and why they love it is that the biggest player, I don't know if you know about Enpal or
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Eins Kung Fuent, these huge installers that cover a lot of installations in Germany, for example,
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but also in Europe, they play with different tools. Right?
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They have their own financing, department. They finance.
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They offer, like, a very attractive rates to the customer.
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They are very sophisticated, like, tech tools. Right?
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And but still, 85% of the installations in Germany are done by the the SMEs, right, the small
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installers, the mom and pop shop, I would say.
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And what we want to do is not only give them the financing tools to to serve those customer,
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but also the tech tools, right?
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So we were now, like, doubling down on our software to not just offer financing options, but
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also offer CRM, you know, sales tool to all these, you know, small companies that want to be
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able to compete with the biggest 1.
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So, actually, you wanna serve 2 markets in a way.
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I mean, you're really consumer centric on this front and the other front as well.
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Any who want to keep those both of us happy?
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Yeah. Yeah. Yeah. Definitely. I mean, I I think financing is a great entry to market because it's needed. Right?
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It's there is no doubt. Like, everybody wants it.
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Every installer is like, 'Yeah, for sure we're going to have more customers', right?
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Because otherwise they would not have been able to buy the assets, right?
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But then we see that, okay, now we are in the in the installer process.
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Why we should not, like, improve also their day to day process or something like that? Right?
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And how do you think how it works with the with the current state of the Gönczy, meaning rates
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are being a little bit higher than than usual?
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My first thought is that I mean, it's actually a great time to do this because you're getting
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ahead of everybody else because, like, eventually the rate is gonna probably go down.
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And that when, you know, maybe the it will boost the financing as well.
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I mean, it's gonna be cheaper.
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Everything's going to be cheaper, and probably it will the the demand will also grow as well.
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How I mean, that's that's my way of thinking, but how do you see that?
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Yeah. I mean, it's completely right.
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I think, it's probably the worst time ever to launch a financing business.
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But at the same time, I always think that it's great to build during bear market and Exactly. Exactly.
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When it you know, when there is the bull market. Right? Exactly.
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You're getting ready for the bull market. Exactly.
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And I really like that. But, yeah, you're right.
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I mean, of course, like, our financing options are more expensive for customers, so it means less conversion.
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People choose to pay cash more than, you know, 3 years ago.
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When you can when you're going to get financed your solar panel at 1%, 2%, of course you would take it. Right? So, yeah.
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I mean, and overall, I think also the solar panel and markets just took a huge hit.
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So 2023 and 2022 was a great were great years, right, because you had, like, the war in Russia.
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The cost of energy really increased a lot.
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And everybody was like, woah, I'm very afraid I'm gonna pay a lot.
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I need to to, you know, to to put solar panels on my roof.
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And basically what happens is that all installers in 2022, they were their order book was full.
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They didn't care about getting more clients.
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They were like, 'Yeah, it's nice financing.
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We don't need it.' Now we'd have, like, people lining up to pay in cash, right?
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So but now, like, market crashed, like, more than 40%, 50% in some countries.
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A lot of solar and sellers go bankrupt.
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Yeah, there is really a downturn in the industry.
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But again, I also see that as an opportunity to know, you know, to be ready when it comes back.
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Is it that the case that, like, many of those, you know, magnificent 7 companies actually was
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originated in the period of either some bubble that just burst or, like, some stagnation.
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I think that's the case. Yeah. For sure.
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I listened to a podcast about that the other day.
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It was, like, giving some examples, like, of, like, where very crazy people are back in the
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days, but they were pruned. Right?
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Yeah. Yeah. Yeah. And, can you talk a little bit about some some of the challenges that you
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are facing now that you want to solve internally? I
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mean Yeah. I mean, I think I think our biggest challenge and why we have not reached the product
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market fit yet is the this conversion rate that we get within Stellus. Yeah.
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I mentioned that because you need to understand that, I think the the CEO of those those companies,
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they understand very well, like, why financing is important, why also for them getting recurring
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revenue is important as well.
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But then there is a we have a hard time to pass this understanding to the sales rep who's on
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the field with closing customer.
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And this guy is not very sophisticated.
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He Doesn't know about financing, doesn't know how to pitch financing.
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You know, it's very important. Right. Yeah. Yeah.
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So we really struggle to reach that person, to get him educated, and then to be able to sell our product better, right?
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Because at the end of the day, we're a B2B2C approach, right?
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Without them, we're nothing, right?
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And for for us now, it's the main, like, priority to to try to to improve that.
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So maybe it's going to be, you know, like, education or incentivisation of this of the sales rep.
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But, yeah, we we really struggle to kind of make them being able to pitch a very sophisticated financing product.
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Let's talk about operations. You guys are a distributed team.
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Your team is spread across Europe.
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And I like to ask what tools, techniques, tactics work for you, you know, to to facilitate the
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remote collaboration to make it productive?
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Yeah. I mean, maybe a little bit, of course, around that is that so the company was a Swedish
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company at the beginning, right?
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So the watercolor is still in Sweden.
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And, so we that was also the first market we entered.
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We had some employees in Sweden, then we decided to enter the Dutch and the German market.
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So we have people there and there.
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And at the end of the day, we entered Switzerland because we decided to buy another startup
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that was operating in the The same area?
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Or And the German speaking RF. Okay. Yeah.
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So that was more opportunistic.
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But, yeah, at the end of the day, we just we found ourselves in, like, 4 different offices,
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people across, and, of course, all the challenges that come with it.
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I think that's I'm a big fan of remote working.
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I think, that's a very good thing that COVID brought us. Right?
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I think, you're very productive and so on.
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But I think it's also very challenging to to build a company culture around that.
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So our vision is always like communicate as much as possible and not just work.
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Because I think when you're working remotely and you do a call, you always just end up talking about the work.
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And when you see a bit of chitchatting, it just stops at the 2 minutes. Right?
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Because you're, okay, that's the the topic.
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Whereas if you were at the coffee machine, you probably would ask 5:10 minutes discussing well the weekend.
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So what we do is that we force everyone to do 111, 111 per week with everyone.
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So we're just, like, 15 minutes of chit chatting, like, how is it going and and so on, just
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to get to know each other.
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And, of course, we try to be as much as possible together.
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So we quarterly, we organize like, kind of summit in Berlin where we bring everyone everybody
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in to just, you know, you know, spend some time together. Yes. Yeah. There's that. Yes.
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Of course, I didn't mention, of course, the tools. Right?
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I think, for example, the the Huddl mode on Slack is very cool for remote team because it's
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not like you schedule a call.
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It's just like you you jump in. Right?
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And it feels like you would, like, open the door of your of your colleague. Right?
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So we also have this policy of, like, just, like, you huddle me whenever you want, and that
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kind of trying to reproduce that.
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Yeah. With that financing, it's I can assume that the team will continue to grow. Yeah.
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And in that sense, do you wanna keep some of those tactics going on?
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You want to do something more?
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I mean, the bigger the company, the harder it gets to be remote and have this culture growing like like. I said.
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I mean, I can only imagine that, like, I absolutely love this idea of having 1 on ones with, with everyone.
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When you're a 100 people or 200 people, it just, like, becomes impossible.
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And you have to sort of reinvent yourself or even, you know, the way you operate.
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But Yeah. I know. You're right.
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It's Gönczy be a challenge. Right?
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We we're now, like, a bit less than 15.
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We want to be 30 at the end of the year, and, so that's still be a good growth. Right?
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And we know that we're not going to be able to keep what what we do today. Right?
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So we will need to think about other means, other ways, yeah, maybe leveraging more on this
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summit that we're organising and
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make sure everyone in this Evercore, that seems like a really great idea.
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I mean, at least right now, you're based in Europe.
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So, like, flying over to Berlin doesn't seem like a big of a thing.
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Right? Yeah. I mean, people from Amsterdam, they can take the train.
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I also used to Yeah. Exactly.
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Night train from Zurich, so it's quite, you know, it's quite easy and I just wake up. I'm in Berlin.
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Yeah. Exactly. I mean, I I take trains to Berlin too, so it's it's easy way to get there, actually, flying. But anyway
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But, yeah, I mean, it's it's a challenge.
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We're aware of it, of course.
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And, yeah, I mean, being multiple markets as as upside for sure, but also downside.
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And, yeah, that's 1 of the big 1 really trying to to stick together.
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Also may Also on the founder level, right, we're distributed.
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My co founder Peter is in Amsterdam.
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Jarek is leading the team in Berlin and I'm in Geneva, And also, you know, just for us to stay,
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like, you know, together, spend some time is really important for us.
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Let's shift gears a bit and talk about product management and your approach to customer centric innovation.
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How does Kluber 8 identify and address the needs of its customers?
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It seems that you've got 2 kinds of customers And, I'm interested in your process, how you work with those 2 groups.
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Yeah. Yeah. I for me, it's very important to be customer centric because that's really the big
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mistake that I did in my previous company, Infinite.
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I think we were younger, and, we spent a lot of time thinking we knew what the market wanted.
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And we just discovered the hard way that it was not the case. Right?
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So when you and it was back days.
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We didn't have all the tools we have today to code rapidly. Right?
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So I would say we would spend, like, you know, 6 months in a feature just to launch it and see,
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like, okay, nobody wants it.
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And for me, that was really the the biggest learning ever.
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So at Cloover, we have a very customer centric approach.
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So how it how it works is that our our sales guy, they spend entire days with our customers.
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So when I say customer, I mean installers here, of course.
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Just trying to, you know, understand, like, what are their pain points?
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How did they use the product? What what's missing?
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And then they report to some kind of, they they can fill scorecards, scorecards.
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And then we have, like, some some board where we see, like, recurring issues, and then we prioritize that on product development.
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On the end customer side, it's always a bit more tricky, right, because we don't have a very
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nice, very good, like, relationship with them.
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We're still just a financer. Right?
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They just pay, like, interest to us every month.
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But then we try to leverage as much as possible data. Right?
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So we use Google Analytics and all those tools to kind of see, okay, where did they drop?
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What's the what's the Cloover and so on.
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Do you speak with, any of those groups yourself or I don't because we do that mostly in Germany,
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which is our focus market.
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I don't speak I mean, I speak a bit of German, but probably not enough to go in front of a customer.
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But, yeah, we try, the the account managers take care
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of that. Can you share an example of customer feedback that significantly influenced your product development?
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Was there any feedback like this?
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Or Or basically, whether development or thinking about product?
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Oh, yeah, for sure. I think 1 of the recent example we had is that we always thought we're gonna
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deal, like, integration with CRM for the installers, meaning that we we're not gonna be pretentious
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and say we're gonna replace HubSpot. Right? You can use HubSpot. Like, it's great.
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Like, let's not try to do it.
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Let's try to to integrate with the API of HubSpot.
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And we always thought like this because we use HubSpot in a very sophisticated way at Cloover. Right?
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We are very, like, very data driven and, like, excellence in that area.
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And after talking to an installer and and after seeing what he was doing on HubSpot, he was
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literally just, like, dragging and dropping, like, you know, cars on HubSpot.
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We were like, this is probably not too complicated. Right?
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And he was, like, he was, like, kind of struggling to we were struggling to build some integration for him.
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And, basically, we just decided to to build a very simple CRM. Right?
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And we end up seeing that, okay, most of them, it's enough for them. Right?
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They don't need all the sophisticated features that HubSpot can give you, right?
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Because they're just, like, medium sized companies.
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You know, like, it's always already a good thing to have
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a CRM. So CRM is a tricky thing, generally speaking.
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Yeah. But it was something we thought we Yeah, it's impossible we go into that direction.
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And then after seeing, you know, what was required and what was the pain point of the installer,
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we're like, okay, this is definitely something we can do. And we did it.
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And now we're super happy.
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We're just using Cloover instead of having 2 softwares to use.
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So this is typically something that if we if we didn't go to see the actual customers, like,
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how it operates during 1 day or 2 day or 3 days, we would not have been able to, like, think about this feature.
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And now it's 1 of the, I would say, the selling point of Kugel for some of the installers.
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I've got 1 more question that is intriguing to me.
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Can you talk a little bit about your financing journey?
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So I think for us, there is 2 big challenges when it comes to funding.
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There's the debt side because how it works, our model, we keep the asset on our balance sheet,
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meaning we finance them, right?
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So we finance the solar panel on our customers.
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So we need to get this financing somewhere we're not going to use our own equity.
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So the first challenge of Clou was getting those those credit facility. Right? Very hard. Very hard.
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Thank Gönczy had, 1 of my cofounder had some very good connection about banks and so on.
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And we managed to get a first facility.
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Now we just raised the second 1 of 100, 000, 000.
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So this is going fine, but it's very, very challenging, because it's like yeah.
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Go see a bank and tell them you need 100, 000, 000 to finance, you know, solar panels on the roof.
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They don't know what solar how a solar panel works, the economics, and so and so. Very challenging.
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And that's I mean, that takes a lot of time to my co founder and CFO, Peter.
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Then on the other side, the equity equity raise as well. Right?
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So just to finance the growth of the company, I would say very hard as well.
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At least the first round, the pre seed round, where, of course you have less to prove. Right?
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We had some, we had an MVP.
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We had like 20 customers or so.
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Oh, nice. 20 end customers.
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So just 1 or 2 installers.
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So we had a little bit of traction, but still, like, very hard to to to get them on board.
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But once you do, and that's my, like, my learning, once once you have your lead investor, then
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all the other ones, yeah, they just want to get it. Right?
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And all the 1 that passed, then they say, yeah.
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Please please take my money. Right?
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So it's very I would say, I don't really like the this this vibe of this of the the VC space,
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right, because it's very it's all about optics. Right?
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And I think for the 2nd round that we just closed now, it was, honestly, without any pretension or whatever.
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It was quite easy in a sense that we had, you know, good headwinds.
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I think we closed that in less than 1 month or 2 months, which is very short for for such, such, such fundraising.
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But, of course, every time it's Gönczy be a challenge.
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In 2 years, we're gonna have the series a, even more challenging, and I think it will never stop.
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But, yeah, we are we really want to grow fast and for that we need we need we need money to
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just, like, you know, accelerate. Yeah.
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I mean, eventually maybe it becomes of a race and people, like, come up with the similar, products or copycats or whatever.
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I think it's, you have to be fast. Exactly.
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I think 1 of the so 1 of the learning from this round was that we wanted to show everyone that
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in Europe, Cloover is the category definer. No. Right?
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And that was what lower government said, 'Guys, we're a US fund.
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We don't really invest in Europe.
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Now we're doing it like Kluver is the what, so don't try.' That's kind of the message they wanted
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to send to the other ones, right?
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And that's the big round and so on.
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And I think it's really important because what we're seeing now in this financing so it's going
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to be a land grab, right?
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It's going to be the quicker you execute, the quicker you get the market.
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Because, of course, financing is complicated.
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It's hard, but there is no real moat, right?
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Everybody can finance everyone, right?
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It's a very competitive market as well in the consumer side of the business.
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So it's really about, you know, being fast and grab the market as a scoop as possible.
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That's the mode, being big.
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Exactly, execute quickly, being big, and then, you know, when you, like, reach certain points,
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it's gonna be hard for competitors to
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go after you. It seems that you have, you already shared a lot of lessons learned.
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But anything else, like, you've learned over the years, recent years with with Cloover, with
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previous ventures that, you know, was like a life changing thing.
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You mentioned, like, talking with clients.
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You mentioned this and that.
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There are so many things to take away from our conversions so far.
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Was anything else that we find critical?
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Yeah. I think something that just comes to my mind is, like really working on having a mission
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and a vision for the company.
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And that's something that I thought was really, like, very theoretical.
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Like, not like I'm very down to earth.
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I like to execute, so I'm not into this kind of thinking.
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But I remember, when we launched the company, we took like a week working on that.
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Like, okay, what is the principle of Gruber?
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What is our mission, vision?
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We want to connect 1, 000, 000, 000 people to renewable energy. That's very powerful, right?
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And this job that I thought was this work that I thought was not useful, it ended up being,
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like, the biggest thing ever at Cloudera.
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Because thanks to that, we just attract top talents.
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We attract people that don't just want to work as a startup.
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They want to chain they want to fix the biggest challenge of our generation.
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They want to accomplish something big.
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And when you, like, drive people with this kind of mindset, they just go to work every Monday
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with a big smile because they feel like they've departed of, like, a big mission.
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So I would say thinking bigger than you think always.
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Like, we don't want to become a unicorn, we want to become a decacord.
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And like, always this kind of, you know, thinking will just help, like, you know, drive all
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your your company, like, towards your goal. I'd like
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to end it with this thought.
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It was really, really cool.
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Thank you for your valuable insights, man. Thank you very much. It's cool, man. Thank you.
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