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6 Key Fintech UX Design Trends to Pursue in 2025

12 min read
Last updated on
May 7, 2025

A QUICK SUMMARY – FOR THE BUSY ONES

Fintech market is changing, and products should too

A bar graph showing quarterly fintech funding affecting the fintech UX design trends.
Source

Q3’23 saw the lowest amount of fintech funding since Q4’20. After a successful decade, the industry faces its first true test. Fintech funding fell 3%
QoQ to hit $7.4B in Q3’23, leveling off after seeing sharp declines in most quarters since the end of 2021.

How does the uncertain future shape financial product development paths across the globe?

In this article, we’re discussing what UX design trends should be on every fintech company's radar in 2025.

“Profits over growth” is the industry’s new focus

“Both public and private markets have limited horsepower to invest at this moment in time due to repricing of portfolios and protecting existing investments.”

— Nigel Verdon, CEO at Railsr, in an interview for Sifted.eu

During the past few years, fintech startups’ growth was the key value indicator. In 2025, profitability becomes the new focus.

How are the companies responding to the pivot?

One of the core goals for organizations is improved customer retention achieved by UX design optimization.

Which way should your company go?

Having investigated each of the fintech UX design trends dominating the market, you might feel lost about what your company should do next.

Short answer: it depends on what’s your core business activity.

There are 3 key trends you could consider implementing regardless of your company’s profile:

  1. Personalization — provide a better customer experience thanks to behavioral predictions and micro-targeting.
  2. Biometric technologies — every fintech product benefits from improved log-in security and convenience, especially when used multiple times a day.
  3. Artificial intelligence — improve your customer service and conversions by offering proactive support and service suggestions; increase the effectiveness of fraud detection and cyberattack management.

On the other hand, there are trends that will fit only specific types of fintech products:

  1. All-in-one marketplaces — if you’re offering multiple services, make sure they’re easily accessible from one platform. With multiple alternatives on the market, users cherry-pick their providers for maximum convenience in the palm of their hands.
  2. Blockchain — is an absolute must in cryptocurrency, betting, and data-analytics niches. It offers unprecedented transparency and improves democracy and openness in financial services.
  3. BLIK payments — provides safe and instant payments both offline and online, making it a great fit for payment-related services.

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Authors

Agnieszka Grabałowska
github
UX/UI Designer

UX/UI designer with 8 years of professional experience. With background in psychology.

Bianka Pluszczewska
github
Tech Editor

Software development enthusiast with 8 years of professional experience in this industry.

Agnieszka Grabałowska
github
UX/UI Designer

UX/UI designer with 8 years of professional experience. With background in psychology.

Bianka Pluszczewska
github
Tech Editor

Software development enthusiast with 8 years of professional experience in this industry.

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